Twitter Selling Access to Your Vintage Tweetsby Alexander Abad-Santos, m.theatlanticwire.com
February 28th 2012
Dying to remember what you tweeted about how much you hated vuvuzelas at the World Cup and what happened at the ending of Inception? Lucky for you, Twitter and Datasift will enable companies to look at tweets from two years ago.
According to the BBC, marketers can buy the archive access and use what they find there to target influential users, predict certain events, and plan campaigns. Sure, all this digging in the crates sort of undermines the immediacy, spontaneity, and, well, the point of Twitter, but someone must see some value in those archives since, starting today, companies can look at tweets back to January 2010. According to Datasift, many businesses are already lining up for the archive access which starts at $1,000.
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